OnlineXcellence - Where Do I Start?

Where is the start button?

OnlineXcellenceStartbutton.jpgAs online spending increases in both the consumer & trade markets, there has never been a more important time to get your company website more visible! These days, simply having an online presence for your company is not enough. Whether your business sells its products or services face to face or over the phone, continually opportunities come from web pages that are working for you, 24-7.

Admittedly, the journey to get your company online can be confusing and expensive as it is no longer simply a case of ‘having that website’. Due to a general lack of understanding, poor decisions are made which affect your bottom line. It is no longer the responsibility for the technical department as it is clear that Managing Directors need to know what is involved in being successful online. This again poses some serious questions like “where will I find the time”?

OnlinXcellence logo.jpgHowever, help is at hand with the new OnlineXcellence programme. Designed by Brian Mathers (ictadvisor.com) and Adrian Bereziuk (SMART Partnerships) and run in partnership with Central College Glasgow, the OnlineXcellence programme offers participants an excellent starting point.

The programme involve:

  • Planning for key decision making
  • Strategic research for the decision makers
  • Understand the aims and potential of the website
  • Budgets & timing
  • How search engines work
  • Identifying the correct platform and agency
  • Who should manage it day to day

Online success through this program has already been achieved by Clark-Engineering.com who started out in February 2009 on the OnlineXcellence initiative and by February 2010 saw their overall website traffic up by over 2000%. From a zero base start selling consumables online, the site during this period generated additional revenue sales of £300,000 during the worst of the recession with turnover still increasing.

So, if you are currently wondering how to grow your business ‘during a recession’ start by signing up to our interactive workshops. The 7 workshops are suitable for most types of business. OnlineXcellence will begin in May 2010 at Central College Glasgow, where initially, 8 companies will have the opportunity to trade online and aim for online success through support from this knowledge transfer programme.

Find out more

For course information, please contact:

  • Stuart McDowall
  • Business Development Officer
  • T: 0141 271 6526
  • E: stuart.mcdowall@central-glasgow.ac.uk

Or, log on to www.onlinexcellence.com/masterclass

Courses will run throughout the year